We believe Selection offers the most unique and most widely understood USP out of any beer in the UK. Founded by SAS veterans, our founders are experienced former members of one of the world’s most highly acclaimed organisations, revered around the globe and full of curiosity and intrigue for the general public - making our background and story second to none (like the SAS itself).

Our exhaustive pre-launch process has shown us that the appetite for our outstanding product, plus the desire of the public to support an incredibly high-standard British brand that promotes domestic craftsmanship and with a recognisable and apt branding makes us an exciting addition for on and off trade partners.

We’d love to work with you, so get in touch today and a member of our account management team will be in touch.

Interested in stocking Selection? Pop your details below and we will be in touch.

Why Selection

  • MILITARY MEETS INDUSTRY -  A TOP TEAM

    Our experience in the SAS taught us the importance of building highly skilled, versatile, cooperative teams of the highest standard - something we have repeated for Selection. Alongside those with a military background, we have employed experienced beer and beverage experts in accounts, sales, marketing, logistics and brewing. Giving you a military-grade level team to work with that understands your needs.

  • A TRUE PARTNER BRAND - SUPPORT ALL THE WAY

    Our affiliated partners in on and off trade are not simply accounts we work with on a supplier/buyer basis. They are our partners and we make a concentrated effort to understand your business and work with you to make Selection the barrel you most have to change. This includes offering staff training, important POS options and personable account management for all.

  • AN EXCEPTIONAL PRODUCT AND EXPANDING SQUAD

    As we enter our launch phase, ensuring the public gets to meet Selection Military-Grade Lager, our natural, fully 100% vegan inauguration beer - is our primary focus. However, over 2025/2026, we will be methodically introducing already-in-production members of our beverage squad, giving you an expansive collection of drinks that have each individually been years in the making to ensure the perfect taste, branding and timing.

THE SQUAD

  • Spec-ops Lager

    Our flagship craft lager, crisp and refreshing.

  • Sabre IPA
    Comin soon

    A bold IPA with sharp, hoppy notes.

  • Black Hops Stout Comin soon

    A deep, rich stout full of character.

  • Zero Alcohol Option Comin soon

    Full-bodied craft flavour without the alcohol.