Selection exists to be more than just Britain’s favourite drinks brand.

Born to reject mediocrity and embrace excellence - Selection’s Military-Grade goodness starts with its social footprint.

Proud of our collective military experience, Selection supports veteran charities by donating a percentage of profits from every beer sold.

Our partnership with The SAS Regimental Association (the only official organisation that represents the Special Air Service Regiment and its affiliated Units and incorporates its Benevolent Fund) is an important aspect of our founding principles, and our desire to use the success of Selection to be a force for good.

Our commitment to the Special Air Service Regimental Association (SASRA) extends beyond donating profits to include; working together on special projects, community engagement and highlighting and contributing to the welfare of SAS veterans and their dependents, when in need.

The SASRA was formed on 12th October 1945 immediately after the disbandment of the wartime British Regiments (1st and 2nd SAS), and for 80 years has proudly supported current and former SAS.

The Special Air Service Regimental Association is a registered charity (Charity No. 254393) and you can find our more about their awesome work, and in turn the activities your patronage of Selection may support, here.

THE SQUAD

  • Spec-ops Lager

    Our flagship craft lager, crisp and refreshing.

  • Sabre IPA Coming soon

    A bold IPA with sharp, hoppy notes.

  • Black Hops Stout Coming soon

    A deep, rich stout full of character.

  • Zero Alcohol Option Coming soon

    Full-bodied craft flavour without the alcohol.